KISS Children’s Theatre will move into the East End Centre in Wilkes-Barre Township, the non-profit theater company announced Monday morning in a press release.

Developer and former champion drag racer Joe Amato, who recently purchased the shopping center for $3 million, said the theater will occupy nearly 15,000 square feet in a portion of the former Beiter’s home improvement center.

The space will provide KISS Theatre with ample space for rehearsals, set construction and costume storage, office space and a 220-seat theatre, he said.

“KISS Theatre provides such an important theatrical education to the children of Northeastern Pennsylvania,” said Amato, who is president and chief investment officer of Joe Amato Properties. “We were pleased to find a way to help their organization build a new home in our East End Centre. Our revitalization plans for that center are actively underway with the addition of several new anchor stores, including Gabe’s department store which will occupy the former Price Chopper building.”


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